About

Photography by Pawel Czerwinski

I am a communications leader, writer, content creator and educator with 25+ years of domestic and international B2B and B2C leadership experience aligning organizational vision and communications across conventional and digital platforms, and in communicating the importance of that alignment to others.

I have spent much of my career working to build stakeholder relationships, manage issues, market products and build community relationships around the world.  Now, I'm applying my writing and storytelling skills to creating content that informs and educates others about these subjects.

“— If you deal with important concepts such as healthcare, technology, science / R&D, and teacher education / academic program evaluation, and...”
“— If you want a content creator who can analyze and write compellingly about those concepts because she has lived them”
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Get in touch with me. I'd like to talk about working with you.

Experience & Education

  • Consultant, Content Strategist, Storyteller, Copywriter
    Strategic Communications Consulting, LLC · Self-Employed

    June 2018﹣Present
    Boise, Idaho Area

    Director, (part-time, beginning 2024)
    Certified in Public Relations Education (CEPR) Program
    Public Relations Society of America (PRSA) · Part-Time

    August 2023﹣Present
    Remote

    Full-Time Faculty
    Department of Communication
    Brigham Young University-Idaho

    Jun 2019﹣Sep 2023
    Rigby, Idaho

    Mayo Clinic
    Assistant Professor, Biomedical Communication

    2017﹣Jun 2018
    Rochester, Minnesota Area

    Mayo Clinic
    Division Chair, Community Public Affairs

    April 2016﹣June 2018
    Rochester, Minnesota Area

    Vice President for University and Public Affairs
    University of North Dakota

    July 2012﹣April 2016
    Grand Forks, North Dakota

  • University of North Dakota
    Doctor of Philosophy, Higher Education
    2013﹣2019
    Dissertation ( Topic: Social Media Content Analysis ): “Competing by Tweeting: A Content Analysis of University Presidents’ Tweets”

    Brigham Young University
    Master of Arts, English
    Thesis ( Topic: Writing ): “The Readable Rhetorician — The Contributions of Thomas Babington MacCaulay to Modern Paragraph Theory”

    Brigham Young University
    Bachelor's Degree, General Studies

  • Accredited in Public Relations
    Public Relations Society of America (PRSA)
    Issued July 2008

  • Co-Chair, National Mentoring Committee
    Public Relations Society of America, College of Fellows
    Aug 2019﹣Jan 2022 · 2 yrs 6 mos

    Member, PRSA Educational Affairs Committee
    Public Relations Society of America (PRSA) Educational Affairs Committee
    Oct 2019﹣Present · 4 yrs 3 mos

    Program Examiner
    PRSA Certification in Education for Public Relations (CEPR) program

    Two-term member
    National Board of Directors
    Public Relations Society of America (PRSA)

    Member
    Board Of Directors
    Family Advocates of Idaho

  • Member, Board of Directors
    Downtown Development Association
    Grand Forks, ND

    Board Member
    Member, Universal Accreditation Board (UAB)
    Public Relations Society of America (PRSA)

    Organ Donor
    Organ Donation Advocate

    Log Cabin Literacy Center
    Boise, Idaho

I serve on behalf of my Professional Association, the Public Relations Society of as part-time director of the Certified in Public Relations (CEPR) program that certifies collegiate public relations programs around the world, based on eight global standards.

“I feel fortunate to have honed my expertise through working in a variety of industries—manufacturing, scientific, transportation, academia, nonprofit, government, higher education administration and healthcare. Prior to my academic career, I served as Division Chair, Community Public Affairs at Mayo Clinic, and held the rank of Assistant Professor of Biomedical Communication.”
“I previously served as Vice President for University and Public Affairs at the University of North Dakota, which included serving as project manager for the University’s initiative to retire its “Fighting Sioux” nickname and logo. I also oversaw R&D communications for Dow Chemical.”